To be able to invest confidently, Investors should know more about the long term viability of a company; they should know more than the operational managers of the company itself, and vastly more than the company’s competition. This is only possible by talking to all its stakeholders. Solaron analysts are based on the ground to interview all the stakeholders (customers, non-customers, vendors, employees, NGO's, Govt bodies) of a company to get the real facts about it, minus the PR.